77sx Privacy Policy —
Your Data, Handled with Care

1. Who We Are

77sx operates the online gaming and sports betting platform available at 77sx.onl and through the 77sx Android App. We provide Pakistani players with access to slots, fish games, live casino tables, and sports betting markets — including cricket, PSL, T20 internationals, football and esports — all denominated in PKR.

When this Privacy Policy refers to "77sx", "we", "us" or "our", it refers to the platform operator responsible for the processing of your personal data. If you have any questions about this Policy or about how your data is handled, you can reach us through live chat on the platform or by email at the address listed in the footer of this page.

2. Data We Collect

We collect personal data in three ways: information you provide directly, information generated automatically by your use of the platform, and information from third-party services where necessary.

2.1 Information You Provide

2.2 Information Generated Automatically

When you use the 77sx platform, certain technical data is collected automatically. This includes:

• IP address and approximate geographic location (city/region level).
• Device type, operating system version, and browser or app version.
• Pages visited, time spent on each section, and navigation path through the platform.
• Game session data: games played, stakes, outcomes and session duration.
• Login timestamps and session activity logs.

2.3 Information from Third Parties

Where you use a third-party payment service such as JazzCash, Easypaisa, Raast or a bank transfer, those providers may share transaction confirmation data with us — such as a transaction reference number and payment status — so we can credit your 77sx balance accurately. We do not receive your full payment credentials from these providers; they handle their own security independently.

3. How We Use Your Data

We use the personal data we collect for the following specific purposes:

• Account Management: To create and maintain your 77sx account, verify your identity, and manage your login credentials securely.
• Transaction Processing: To process deposits and withdrawals in PKR through JazzCash, Easypaisa, Raast, bank transfers, cards and mobile wallets.
• Platform Delivery: To provide access to the game lobby, sports betting markets, fish games, live casino, and all other platform features.
• Security and Fraud Prevention: To detect and investigate suspicious activity, prevent account takeover, and identify patterns consistent with bonus abuse or money laundering.
• Customer Support: To respond to your queries, complaints and account requests through live chat and email.
• Responsible Gaming: To monitor gaming activity and, where necessary, apply tools such as deposit limits, session reminders or self-exclusion as requested by the player or required by our internal responsible gaming policies.
• Platform Improvement: To analyse usage patterns and improve the overall experience — for example, understanding which games are most popular among Pakistani players or where users encounter friction in the registration process.
• Legal Compliance: To meet obligations under applicable laws, including responding to lawful requests from authorities.

4. Legal Basis for Processing

We process your personal data on one or more of the following legal grounds, depending on the specific activity:

• Contract Performance: Processing is necessary to deliver the services described in the 77sx Terms and Conditions — for example, processing your PKR deposit so you can place a bet on a PSL match.
• Legitimate Interests: We process certain technical and behavioural data to protect the security and integrity of the platform, detect fraud, and improve the overall experience for all users.
• Legal Obligation: Some processing is required by law — for example, maintaining transaction records or responding to lawful authority requests.
• Consent: Where we rely on your consent — such as for marketing communications — you retain the right to withdraw that consent at any point without affecting your account standing.

5. Sharing Your Data

77sx does not sell, rent or trade your personal data to third parties for their own commercial purposes. We share data only in the following limited circumstances:

• Payment Processors: Transaction data is shared with your chosen payment provider (JazzCash, Easypaisa, Raast, bank or card network) solely to process your deposit or withdrawal.
• Identity Verification Providers: Where KYC verification is required, relevant identity documents may be processed by a third-party verification service provider operating under strict data processing agreements.
• Technology Partners: Game software providers whose titles appear in the 77sx lobby may receive anonymised session data (game played, stake, outcome) for technical settlement purposes. They do not receive your name, contact details or payment information.
• Legal and Regulatory Requests: We will disclose data to law enforcement or regulatory authorities if required to do so by a valid legal process. Where possible and legally permitted, we will notify you of such a request.
• Business Transfers: In the event of a merger, acquisition or sale of platform assets, your data may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

All third parties with whom we share your data are required to handle it securely and use it only for the purpose for which it was shared.

6. Payment Data

When you make a deposit or request a withdrawal on 77sx using JazzCash, Easypaisa, Raast, a bank transfer or a debit/credit card, your payment details are handled directly by the relevant payment provider. 77sx does not store your full card numbers, JazzCash PINs, Easypaisa account passwords or bank login credentials on our servers.

What we do retain is a transaction reference number, the payment method type used, the PKR amount, and the date and time of the transaction. This is the minimum information required to manage your account balance, resolve disputes and maintain accurate financial records.

7. Cookies and Tracking

77sx uses cookies and similar tracking technologies on the website to make the platform work properly and to understand how it is being used. Here is a breakdown of the types of cookies we use:

The 77sx Android App uses equivalent local storage and analytics mechanisms. You can manage app permissions through your Android device settings. Disabling analytics tracking does not affect your ability to use any core platform feature.

8. Data Retention

We retain your personal data for as long as your account is active and for a reasonable period thereafter, to allow for the resolution of any disputes, the processing of final withdrawals, or compliance with legal obligations. The general retention periods we apply are:

• Active account data: Retained for the lifetime of the account.
• Transaction records: Retained for a minimum of five years from the date of the transaction, consistent with standard financial record-keeping practice.
• Identity verification documents: Retained for the period required to satisfy our verification obligations, and deleted securely once no longer needed.
• Support communications: Retained for up to two years from the date of the last interaction, unless the matter relates to an ongoing dispute or legal process.
• Closed account data: Basic account and transaction records are retained for up to five years after account closure. Marketing preferences are deleted at the point of closure.

When data is no longer required, it is deleted or anonymised securely so that it can no longer be linked back to you as an individual.

9. Security Measures

Protecting your personal data is a technical and operational priority at 77sx. The security measures we have in place include:

• TLS encryption for all data transmitted between your device and 77sx servers.
• Encrypted storage for sensitive data fields including identity information and payment references.
• Access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their specific role.
• Regular security reviews of platform infrastructure and third-party integrations.
• Anomaly detection systems to identify unusual login behaviour, such as access from unfamiliar devices or locations.
• Two-factor authentication options available to players who wish to add an additional layer of account security.

While we take all reasonable steps to protect your data, no internet transmission is 100% secure. If you have reason to believe your account has been compromised, contact the 77sx support team immediately through live chat so your account can be secured without delay.

10. Your Rights

As a user of the 77sx platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team through live chat or the email address in the footer.

11. Children's Privacy

The 77sx platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor has registered on 77sx or provided us with personal information, please contact the support team immediately. We will investigate and, if confirmed, close the account and delete the associated data without delay.

As part of our responsible gaming commitment, 77sx encourages all adult players to keep their account credentials private and to ensure that minors in their household do not have access to the platform or their account details.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how the platform operates, the services we offer, or the legal requirements that apply to us. When we make changes, we will update the "last updated" date at the top of this page.

For changes that materially affect how we use your personal data or reduce your rights, we will provide notice to active account holders through an in-platform notification or email before the changes take effect. Minor clarifications or wording improvements will be updated without separate notification. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy, want to exercise one of your data rights, or have a concern about how your personal information is being handled, our support team is available 24/7 through live chat on the 77sx website and Android App. This is the fastest way to get a response.

You can also reach us by email at the address shown in the footer of this page. Please include your registered account username in your message so we can locate your account records quickly. We treat all privacy-related communications as confidential.